Special Book Event: With Culture Expert Dr. Marcus Collins

Best-selling author, award-winning marketer, UofM Professor!

For one night only, the revolutionary Dr. Marcus Collins, author of the best-selling book,
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, is joining us for a night of delicious cocktails, appetizers, and powerful conversation on Tuesday, July 11th! We are so excited and honored to welcome Dr. Marcus Collins to the Roadhouse. Not only is he a best-selling author, he is an award-winning marketer and cultural translator, and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. 

On July 11th, Dr. Collins will visit the Roadhouse to share insights from his newly launched book, For the Culture. Using powerful stories from his own life in the marketing industry as a top marketer- from leading the digital strategy for singer Beyoncé, to working with iTunes and Nike on their collaboration, to the success on the launch of the Nets NBA team in Brooklyn- Collins dives deep into how culture influences behavior. For the Culture gives readers the necessary tools to achieve collective change by challenging them to always consider not just what culture can do for us, but what we can do for the culture.  

Examining the influence of culture on human behavior, Dr. Marcus Collins reveals how everyone, not just marketers, but activists, can effectively leverage culture to get people to act. Throughout the book, author Marcus Collins relies on literature, case studies, learning from his own practice, as well as data from his academic work, to skillfully illustrate the “whys” and “hows” to empower readers to successfully apply these learning to their own journeys of life.  

Savory appetizers are included with your ticket! Enjoy “chicken-fried” mushroom skewers, fried saltines with Zingerman’s Creamery cream cheese and Hub’s Single-Origin peanuts, pimento cheese canapés, and artisanal imported selections from Roger’s Collection starting at 6:00pm. The talk will go from 6:30pm to 8:00pm with time for questions at the end. Enjoy a book signing, and an opportunity to meet Dr. Marcus Collins!

More about Marcus Collins:

Dr. Marcus Collins has a plethora of experience and accolades under his belt. He is a recipient of Advertising Age’s 40 Under 40 award, as well as an inductee into the American Advertising Federation’s Advertising Hall of Achievement. Recently, Thinkers50 and Deloitte have recognized him among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made in America” music festival, among other successful launches.