What’s the Buzz? The Peach Truck is Coming!

Ripe Georgia peaches for sale by-the-box in the Roadhouse parking lot

by Ari Weinzweig

The Peach Truck unloads 25lb boxes of peaches for the guests waiting in the Roadhouse parking lot.

Can’t wait for really tasty, tree-ripened Michigan peaches to the hit the market? I know I’m anxious for their arrival. If you are as well, we have a short-term solution for you: some super tasty, hand-picked, ripe peaches driven up to us in Ann Arbor by the folks at the now nationally-famous Peach Truck! They’ll be parked out front of the Roadhouse—right near the Roadshow—this coming Saturday afternoon from 2-3:30 so plan accordingly. That’s right—they’ll be there for just 90 minutes to make your peach purchase!

If you like peaches, I guarantee you’ll be happy you made time to stop by.Many of you seem to already know about the Peach Truck. They’ve been featured on The Today Show, in Southern LivingFood and Wine, Huff Post, Yahoo Food, among others. It’s a great idea—bring amazing peaches from the Peach State around the country on a terrifically peachy-keen road trip. It’s a great way to spread the love of ripe Georgia peaches to the rest of us!

The Peach Truck works with the oldest peach farm in Georgia (1885). Each summer, they host an enormous “tour,” or “roadshow,” featuring their world-famous Georgia Peaches. I’m getting the idea from folks who clearly know more about the Peach Truck than I did up until a few months ago, that this is a BIG DEAL. People wait in line to purchase peaches and are happy to do so (like they did for that Deli pop-up we did in Chicago last month).

Yes, it’s true, in another month we’ll have our own wonderful Michigan peaches at the Farmer’s Market. But why wait? You could have a 25-pound box of ripe peaches at your house starting this Saturday afternoon! As Stephen Rose, who started this whole thing, writes, “These are the sweetest, juiciest peachesyou’ve ever tasted, and they’re backed by the Peach Truck’s Sweet & Juicy Guarantee, so there’s no risk to you!” Given that peaches are an agricultural product, there is, of course, variability from year to year. No need to worry, though. Stephen reports: “Good news! Y’all, this is the best crop we’ve ever had. Not only is it the fullest crop in our history (did someone say no sell-outs and no limits?!), but the flavor is going to be off the charts!”

They’re also going to have the Peach Truck Cookbook on hand to sell. One-hundred recipes for good things to do with perfect peaches like these! I know the Roadhouse folks will be buying up some boxes to use for specials over the coming days. Peaches will be available by the 25 lb. box for $42 (they’re also bringing Georgia pecans for $10 for a 10 oz. bag (shelled & halved). The PeachTruck crew did ask us to remind you that they’re “100% cashless, so please bring your debit or credit card! This helps move the line quickly and keep our team safe!”

I spent a few days with Stephen when he came to a ZingTrain seminar last winter! Great guy, great business. Turns out he’s excited to be here as well: “We are so thrilled to bring The Peach Truck Tour to Zingerman’s Roadhouse. Zingerman’s has long been a brand we’ve admired from afar, and getting to attend the Zingerman’s Experience seminar last winter really prepped our company for the future. We’re so thrilled they’ve agreed to host us in Ann Arbor! We fell in love with the town last time we were here, and can’t wait to experience it during the magic of summer.” Stop by. Buy a box. Surprise your friends with this fine gift of Southern summer flavors!